For those that may not know, The Forrester Wave™ is a guide for any and all business owners considering different platforms or tools in specific technology fields. Forrester is a trusted, well-known research organization that performs research across a variety of industries, including technology, specifically software, hardware and SaaS.
In the Forrester Wave ™: B2C & B2B Commerce Solutions, Q2 2022 reports, participants are evaluated on 27 different criteria that fit into three different categories: Current Offering, Strategy and Market Presence. Participants are then given a score from one to five in each criterion and Forrester then ranks participants based their scores.
Why is this important?
Because BigCommerce was named a Strong Performer in both reports!
In the B2B evaluation, BigCommerce received the highest score possible in six different criteria: Promotions Management, Third-Party Channels, Architecture, Extensibility and Integration, Performance and Commercial Model.
It was noted in the B2B Wave that BigCommerce’s B2B offering “…has strong performance against its product vision. Reference customers are enthusiastic with BigCommerce as a trusted partner.”
In the B2C evaluation, BigCommerce received the highest score possible in 11 different criteria: Role-based Access Management, Promotions Management, Customer Success and Support, Practitioner UX, Architecture, Extensibility and Integration Tools, Product Vision, Performance, Innovation Roadmap, Partner Ecosystem and Commercial Model.
Forrester states in the B2C Wave that “[BigCommerce’s] roadmap is one of the strongest in this evaluation and includes plans for deeper integration of third-party apps and additional native integrations with complementary solutions….”
However, besides the fact BigCommerce were very excited about the results, The Forrester Wave™: B2B Commerce Solutions, Q2 2022 is a must-read for B2B ecommerce merchants in general. Once downloaded, you’ll be able to review all the report’s recommendations on evaluating B2B commerce solutions, including:
- Why pre-built integrations are important
- How SaaS platforms are a key differentiator
- Why you should prioritize user experience