If you’ve followed the Tampa Bay real estate market for a while, you’ve undoubtedly heard of Obel Boza as he’s one of the most respected agents in town when it comes to marketing homes to sell for the most amount of money. Now, he’s one-upped himself with the latest addition to his advertising arsenal with what he calls his “Target Marketing” approach.
The ancient approach of placing your home in local magazines, along with the rest of the listings that your listing brokerage has is now a thing of the past. Obel Boza has perfected an approach to Target Marketing where he invests his own money to expose your property to the most opportune buyer based on their current interests, hobbies, family size, age and even net worth and credit score.
In today’s world, marketing is all about matching your product up to the prospects that are most likely to have an interest in it. Much like when you are at the grocery and you see that coupons print out based on the products that you always tend to buy.
When asked how this new-age approach to selling for more homes works, Obel said the following: “If a home is in a highly desirable school district, that usually comes with a little bit higher property tax base. There’s no sense in marketing that home to retired couples but it’s a perfect fit for a family that has a child or two of school age years. If the home has a fenced yard, we can expose it to those that have the appropriate income and also have a dog in the house. This allows buyers to absolutely fall in love with the home, oftentimes meaning they’ll pay a premium for something that matches their exact criteria. Essentially, we can market it as their “Dream Home” even though it would be considered “just another home for sale” to the general public. That’s why oftentimes we can sell homes for more money. With the marketing data available from online and offline marketing firms, it just doesn’t make sense for an agent to simply list a home on the MLS system and wait for a possible contract sometime down the road.”
For local homeowners, selling your home fast and for top dollar is our biggest priority. Utilizing an agent that understands superior marketing and exposure can potentially allow you to net a lot more money from the ultimate sale of the property.