LivingCelebrity Product Developer Launches Metaverse Ready Vegan Beauty Brand...

Celebrity Product Developer Launches Metaverse Ready Vegan Beauty Brand For People and Pets


- Advertisment -sslate

Going live in January 2020 means Mettalusso, Inc. launched during one of the most challenging moments in history. The founder, Christine C. Oddo has seen many ups and downs in her career creating and marketing for celebrity, beauty, fashion, and reality TV for both large companies and start-ups. She was a brand manager for the Kardashian’s first skincare lineup, the developer of the Kat von D Makeup collection for Sephora, marketed the Denise Richards haircare collection for Cristophe Beverly Hills with CVS and supported dermatologist content development in the Discovery TV reality show ’10 Years Younger’.

Multiple points of differentiation solidifies the company for legacy brand status. Mettalusso is the world’s first brand to be originally curated with glam vegan products featuring makeup, skincare and pet grooming collections. It is the first brand to harmonize packaging and messaging across the collections of people and pet products.


The formulas are all vegan. Competitive stand-out happens with an emphasis on high-performance products, glamorous, highly stylized packaging and the message that vegan does not have to be boring and stuck within the confines of white or pink boxes.


Original entertainment with brand characters are released in weekly episodes titled ‘MOMENTS: Mettie + Lunah’s Forever Journey”. Mettie and Lunah Lusso are the lead with their pets Manfred, Molly and Moon. They also serve as positive-minded influencers that support the over-arching brand meaning. Mettalusso translated is: Metta means love and Lusso means luxury. The characters are in development for applications within immersive Metaverse brand experiences.


Products are attainably priced at under $50USD for makeup and skincare and under $20USD for the pet grooming collection. Standard shipping is always complimentary within the US. Products can be purchased at , Etsy, Indie Brand Specialty Online Retailer Pantastic , on Facebook, and Instagram. During January 15 to March 15, 2022 Mettalusso is collaborating in Miami within the exciting shopping and entertainment venue The Citadel, and retailer Pivot Market.

Sunshine Slate
Sunshine Slate
Sunshine Slate is your news, entertainment, music fashion website. We provide you with the latest breaking news and videos straight from the United States of America.


Please enter your comment!
Please enter your name here

Latest news

Possible Solutions to deal with rising USA Inflation

This article discusses the causes and possible solutions to deal with rising USA inflation.

Redefining Professional Spaces: The Rise of Dual-Purpose Backyard Office Sheds in America

The American Dream Reimagined: Backyards Transforming into Profitable Workspaces

The Ultimate Fighter 31: McGregor vs. Chandler: The Battle Begins

The Ultimate Fighter 31 is set to premiere on ESPN+ on June 6, 2023, and it is sure to be a must-watch for fans of mixed martial arts.

Florida Faces Lawsuits Over Sweeping New Elections Law

The moment Florida Governor Ron DeSantis signed a sweeping elections bill into law last week, several voter-advocacy groups filed lawsuits against it.
- Advertisement -

U.S. House Votes to Rescind Student Debt-Relief Program

A new report outlined the importance of student debt relief to workers in New York and across the country.

How to Style Activewear for a Versatile Wardrobe

Learn now how to mix and match your sportswear pieces for a versatile wardrobe. Sports clothes are now part of activewear fashionista looks
- Advertisement - Motel 6

Must read

Best Apps for your New Mobile Phone

We can install any app from the google play store very quickly. Let’s take a look at some most amazing apps for android mobile phones.

Survivors Call for Monument in Honor of Fallen Heroes

Congress is moving forward with plans to build the monument to honor the 3,600 Americans who have earned the nation's highest award for valor in combat.
- Advertisement -
- Advertisement -sslate

You might also likeRELATED
Recommended to you