With the recent spike in Covid cases in Australia and the impending possibility of masks being made compulsory nation-wide, many exercise fanatics and sports professionals are asking how they can stay safe while exercising and still breath freely.
Fortunately, true to the creative nature of the company, Sexy Socks foresaw the need for something comfortable, breathable, washable and reusable, and has launched a fun, bright range of Active Snoods and protective scarves to fulfill that need.
“When Covid hit our shores and started wrecking havoc in early March, we looked at our business and asked ourselves what we could do,”
said Dave Hutchison, founder and CEO of Sexy Socks.
“The first answer was fabric face masks. Our production of seamstresses in underprivileged areas in Cape Town all worked from home so could continue production throughout lockdown, and so we got going immediately. The masks were an instant hit, and the work proved to be a vital economic lifeline for all of our seamstresses.”
As South Africa’s lockdown restrictions were eased, and South Africans were allowed to exercise again, it became clear that masks and exercise weren’t meant for each other. And so the company switched its focus to Active Snoods. They are made from single layer high wicking fabric, and are much easier to breathe through when racing up a hill, jogging in the park, and working out in public.
“As with all of our masks, a portion of the proceeds is used to sponsor masks for those in need. To date, we have given out almost 2 000 masks to those in vulnerable communities in the Western Cape”
says Hutchison.
The protective scarf for face and neck has been specifically designed for exercise and can be folded into a double or triple layer to suit your comfort and protection requirements.
“For those who find masks uncomfortable or akward, Active Snoods will provide a comfortable, trendy way to conform to the ever increasing mask wearing rules and recommnedations being put in place across Australia”
, says Caryn Hanley, Commercial Director at Buxton Hanley.
“The fact that buying Snoods from sexy Socks means peopl in need will get masks too, is an added bonus, and one of the things we love most about Dave and his team.”
They will be available in 4 patterns and 6 plain colours, and will be distributed exclusively through Buxton Hanley.
