BusinessNew Nonprofit Launches to Provide Support for Families Facing...

New Nonprofit Launches to Provide Support for Families Facing Financial Hardship


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Passion Funding Purpose, Inc (PFP) is pleased to announce its official establishment as a nonprofit organization dedicated to providing assistance to African American families facing financial hardship. The vision of PFP is to be an extension to the black community with resources that are difficult to acquire through government aid due to restrictions often impacting a daily, working class individual.

The organization is primarily privately funded and will service families in Clayton, Cobb, Dekalb and Fulton counties in Georgia and Humphreys County in Mississippi. Interested families can begin applying for assistance April 25, 2021 at


Passion Funding Purpose, Inc was created by S. Elle Clark, a Realtor of over 15 years through Elle Clark Solutions and a small business retail owner. She has also recently launched Sippin Good – a loose leaf tea brand that she created with her son to begin teaching him about entrepreneurship. All successful transactions through Elle Clark Solutions and Sippin Good help to fund Passion Funding Purpose.

Clark recognized that during these unprecedented times that there are hardworking men and women who pursue life daily with passion and purpose, yet find themselves financially struggling with life’s basic essentials and needs.


She says that Passion Funding Purpose is needed because “at some point in life, we all need an unconditional friend who can meet us where we are and help us along the way”.

In this moment in time, PFP is that resource to help families continue to navigate these times. As a successful entrepreneur, Clark has always known that a part of her business acumen would be to help those in need. As she has recognized and accepted philanthropy as a part of who she is, she says that for everyone “[once you] recognize and accept your purpose; you will understand the meaning and existence of your life and that will lead you to your passion”. And for Clark, that has led her to Passion Funding Purpose.
Assistance for applicants are broken into two age groups, 17-25 and 26+. Applicants must demonstrate a financial need in areas such as: mortgage/rent, transportation, utilities, health care, groceries and educational assistance. Assistance requests based on loss of employment cannot be due to resignation, excluding harassment, or misconduct. Monthly assistance can be 20-100% off the applicants financial need and will be provided based on availability of funds and the number of applicants.

Donations will be accepted from private individuals that wish to impact the community through a common purpose.

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