BusinessHow Big Brand Collaboration can Nurture Sustainable Trade of...

How Big Brand Collaboration can Nurture Sustainable Trade of Wild-harvested Ingredients


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The newly-launched WildCheck platform has already encouraged big brands to realise the benefits sustainable wild-harvested ingredients can have for local ecosystems and communities. TRAFFIC encourages others to follow and join forces with companies taking steps to ensure their supply chains have the best results for people and the planet.

The use of wild-harvested plants in medicine, foods and cosmetics goes back millennia. The demand is still growing, as the trade volume of medicinal and aromatic plant species has increased by 22% since 2000. As explored on the WildCheck platform and in the WildCheck report, through collaborative, non-competitive efforts, there are ecological and social opportunities to be gained for the environment and people who depend on harvesting these wild ingredients.

“The collaborative buy-in from end-market stakeholders is necessary to adapt the competitive profit-oriented structure of wild plant sourcing in multiple industries,” says Caitlin Schindler, TRAFFIC Plants Trade Programme Manager.

Encouragingly, big brands like the world-famous tea company Twinings and the second largest UK supermarket chain, Sainsbury’s, are already diving deeper into the sourcing of wild-harvested ingredients on their shelves, including using the WildCheck platform.

In an intimate event attended by everyday brands from multiple industries earlier this month, companies recognised how, as critical stakeholders in the wild plant supply chains, they have a role to play and acknowledged that there are challenges to overcome in the sustainable sourcing of ingredients. Business representatives took the opportunity to highlight their ongoing or newly-formed sustainable sourcing activities and discuss non-competitive potential avenues to mitigate overharvesting and mismanagement of wild species, as well as potential safety concerns and exploitation of harvesters.

Also attended by standard holding organisations, certification bodies and conservation NGOs, businesses were encouraged to form partnerships with other companies and organisations to help to share the costs and reduce duplicated efforts in addressing current knowledge gaps and action around wild plant ingredients.

“We are ready to help guide companies in making robust progress toward fairer, safer and sustainable wild product supply chains that ultimately work towards various UN Sustainable Development Goals for the environment and support the 1.2 billion people that rely on nature for their basic needs,” says Caitlin Schindler, TRAFFIC Plants Trade Programme Manager.

To show unity and commitment to responsible sourcing of wild-harvested ingredients, the attendees were encouraged to sign the We Use Wild Pledge.

The Pledge is a voluntary, self-led initiative to increase awareness and responsible sourcing of wild-harvested plant ingredients and provides an action framework. While the Wild Dozen ingredients offer a starting point, thousands of other plant species used in the medicinal, foods and cosmetics industries need examining.

This event took place just weeks ahead of the 19th meeting of the Conference of the Parties to CITES (the Convention on International Trade in Endangered Species of Wild Fauna and Flora), where TRAFFIC experts will discuss the benefits of innovative approaches, like WildlCheck, to the management and sustainability of trade in CITES-listed medicinal and aromatic plants

Quotes from event attendees and businesses using the WildCheck Platform:

Hernan Zunino, Social Impact Manager, Latin America at Twinings, said, “while having a stable demand for wild ingredients is decisive for the communities that collect them, we have also the responsibility to ensure there is a concrete and positive impact for the communities behind them. Knowing exactly where and how our ingredients are being produced and collected is an essential part of that work, and any platform, database or group that can help us gain a better understanding brings us a step closer to the sustainable and transparent chain we envision.”

Mike Maunder, Executive Director of the Cambridge Conservation Initiative, said, “Cambridge Conservation Initiative is about bringing people together to collaboratively build answers to global conservation challenges. This workshop arranged by TRAFFIC brings the CCI institutions together with the biggest brands to chart the opportunities for shifting the sourcing of wild plant products towards a sustainable and regenerative industry. TRAFFIC, one of CCI’s 10 partners, is a leader in wildlife trade and with particular expertise in wild plant products, exemplifies the skills of the CCI partners during this accelerating biodiversity crisis.”

TRAFFIC’s Wild at Home project is generously funded by the Swedish Postcode Foundation.

WildCheck is an online knowledge and collaboration platform that offers objective insights and advice on sourcing wild ingredients to support business, investment, and policy scoping, as well as consumer education. WildCheck connects a broad set of partners in their commitment to responsibly-sourced wild ingredients through the We Use Wild Pledge.

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