Life as we know it has changed. People are beginning to venture out; whether it be returning to the office, out shopping, at the gym flexing or during a relaxing hotel stay, people are ready to leave their homes and engage once more with the world. And after a testing 24 months, they deserve an immersive and memorable experience.
But as a brand, how do you create such an impressionable experience and what role does commercial scenting have to play? Scent (or fragrance) scaping is the latest wellness trend, transforming the customer experience as well as enhancing the engagement with brands and their emotional attachment to customers.
Imagine being able to define your brand or business through a scent, what would it be? Is it the aromatic smell of ground coffee, an energising fruity scent, or perhaps a hint of opulent oud?
If you’ve managed to define your brand through a scent, now imagine your customers walking into your business or brand space and taking that scent marketing in for themselves. Imagine how they feel and how they will now remember you as a brand.
O by Olfacto London brings together technology and fragrance with their commercial scent systems and electric diffusers to spearhead the delivery of such immersive experiences for your customers. The result is an immersive and seductive scent marketing experience defined to create a welcoming and memorable environment.
Having worked with leading brands such as Rosewood Hotels, The Macallan Whisky , The Savoy and Laurent Perrier, O by Olfacto are able to offer an exclusive range of long-lasting, signature and bespoke scents for every environment that are sure to awaken the senses of your customers.
Differentiating the customer experience is critical to the modern brand or business who are looking to enhance emotional brand attachment whilst stand apart from the competition.
Commercial scenting gives businesses the upper hand in creating an emotive experience that is synonymous with your brand and ethics. Essentially, it’s a brand fragrance chosen by you, for your customers!